Data Collection Disclosure
Effective: November 5, 2026
This disclosure describes what data the Pirch chat widget collects when you interact with it on a business's website, how that data is processed, and who has access to it. This supplements our Privacy Policy.
What the Chat Widget Collects
| Data Type | What | Purpose |
|---|---|---|
| Messages | Text content of your conversation | Generate responses, provide to the business, generate chat summaries |
| Contact Info | Name, email, phone (when you provide them) | Lead capture, booking confirmations, follow-up by the business |
| Photos/Files | Images uploaded during chat | Visual context for the business (e.g., vehicle issue photos) |
| Visitor ID | Anonymous identifier stored in localStorage | Restore conversation history across page loads |
| Device Info | Device type (mobile/desktop/tablet), operating system, and browser | Analytics, widget optimization, chat summaries for the business |
| Page & Referrer | URL and title of the page where you started the chat, and the website that referred you (e.g., a search engine) | Context-aware responses, analytics, chat summaries for the business |
| IP Address & Approximate Location | Your IP address, and the approximate city and region derived from it | Included in chat summaries sent to the business (e.g., to confirm you're in their service area); abuse prevention. Your IP address is removed from stored conversations after 90 days. |
| Time Zone & Language | Your browser's time zone and language setting | Context for the business in chat summaries, analytics |
| Interaction Events | Widget open/close, button clicks, form submissions | Analytics, widget performance optimization |
How Your Data Is Processed
Chat Message Processing
When you send a message, it is transmitted to our servers and processed by a large language model (provided by Anthropic) to generate a response. Your message, along with recent conversation history and the business's knowledge base content, is sent to the model as context. Anthropic does not use this data to train their models. Responses are generated in real time and are not pre-written.
Data Storage
Conversation data is stored in our database (hosted by Supabase) and is associated with the business you are chatting with. The business owner can view your conversations, contact information, and interaction history through their dashboard. Uploaded photos are stored in secure cloud storage.
Chat Summaries
After a conversation ends (or after 15 minutes without activity), an AI-generated summary is created and emailed to the business. It includes a short summary of the conversation, the questions you asked and whether they were answered, any contact details or forms you submitted, the full transcript, and the details listed above (approximate location, IP address, device, page, and referrer).
Website Forms
Some businesses also send submissions from their own website forms (for example, a quote request) to Pirch. When they do, the details you submit — your name, phone, email, address, the service you asked about and any notes, and the page you submitted from — are stored with that business's account and emailed to the business. If you provided an email address, you receive a confirmation that your request was received.
Booking Data
If you book an appointment through the widget, your booking details (date, time, contact info, and any notes) are stored in our database and synced to the business's Google Calendar (if connected). You will receive a confirmation email at the address you provide.
Who Has Access to Your Data
- The business whose website you are on — they see your conversations, contact info, bookings, and the chat summary details described above (including IP address and approximate location)
- Pirch — for platform operation, support, and analytics (we do not sell your data)
- Anthropic — processes chat messages to generate responses (subject to their privacy policy)
- Resend — delivers transactional emails (booking confirmations, chat summaries)
- Sentry — error monitoring; may receive technical details about a failed request
- Expo — delivers notifications to the business's staff app, which may include a preview of your message
- The business's own website analytics (e.g., Google Analytics), if they enable it — receives chat activity events such as "chat opened" or "form submitted", never your messages or contact details
- Services the business connects (only when enabled) — e.g., Google Calendar for bookings, Zapier for their own automations, Square or Toast for restaurant orders, DoorDash or Uber for delivery — receive the details needed for that feature
- ipinfo.io — receives your IP address to look up your approximate city and region (subject to their privacy policy)
What We Do NOT Collect
- We do not use tracking cookies
- We do not keep your IP address for more than 90 days — it is removed from stored conversations after that
- We do not share or sell your data to advertisers or data brokers
- We do not use your conversations to train AI models
Local Storage
The widget stores a small amount of data in your browser's localStorage to maintain your identity across page loads:
pirch_visitor_{orgId}— anonymous visitor identifier
You can clear this data at any time by clearing your browser's localStorage. This will start a new conversation and your previous chat history will no longer be associated with your browser.
Your Rights
You can request access to, correction of, or deletion of your data by contacting us at privacy@pirch.co. You can also contact the business directly to request data deletion, as they are the data controller for conversations on their website.
Contact
Questions about data collection? Reach us at privacy@pirch.co.